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Benefits of Raw

Shinier coat & healthier skin

Thanks to high-quality proteins and natural fats, many dogs show improved coat condition and reduced skin irritation

Cleaner teeth & fresher breath

Chewing raw meaty bones may help reduce plaque and tartar buildup, promoting dental health

Improved
digestion

Raw diets are often easier to digest for dogs with sensitive stomachs or food intolerances

Smaller,
firmer stools

Because raw food is more digestible, dogs may produce less waste, and it’s often less smelly too

Better weight management

Raw diets can be tailored to your dog’s needs, helping maintain a healthy body condition

NO additives & preservatives

Especially with high-quality commercial raw food, know exactly what your dog is eating

More About Raw

Here's a breakdown of three types of raw feeding approaches for dogs:

Image by Ayla Verschueren

80/10/10

This model mimics the composition of a whole prey animal:

  • 80% muscle meat: Includes heart, trachea, and other lean cuts.

  • 10% bone: Raw edible bones like chicken wings or duck necks.

  • 10% organ meat: Typically liver and another secreting organ like kidney or spleen.

Key Points:

  • Designed to reflect what a wild canine might eat.

  • No vegetables, fruits, or supplements.

  • Often considered not a "complete" meal because it may lack certain micronutrients like manganese or iodine found in fruits, vegetables and supplements.

  • Best suited for experienced raw feeders who understand how to balance the diet over time.

Image by Ayla Verschueren

Complete

This is a fully balanced meal that meets all nutritional requirements:

  • Includes muscle meat, bone, organs plus vegetables, fruits, and supplements.

  • Formulated to meet standards like FEDIAF or AAFCO for long-term feeding.

Key Points:

  • Can be fed on its own without additional ingredients.

  • Ideal for beginners or busy owners.

  • Ensures your dog gets all essential vitamins, minerals, and fatty acids.

  • Products can be mislabeled as “complete” when they are actually complementary or 80/10/10.

Puppy Drinking

Complementary

This type is not nutritionally complete on its own:

  • May consist of just meat, meat and bone, or meat and organ blends.

  • Often used as a base or topper to enhance other types of meals (ie. dry food).

Key Points:

  • Requires additional ingredients or supplements to form a balanced diet.

  • Commonly mistaken for a “complete” meal.

  • Great for variety, but not suitable as a sole food source.

Browse Raw Dog Food

Telephone: 07931 452996

Email: info@naturallyrawdogfood.co.uk

Where to find us:

Unit 39, Longs Industrial Estate,

England's Lane, Gorleston,

Norfolk NR316NE

SHOP OPENING TIMES

MONDAY: 12:00 - 19:00

TUESDAY: CLOSED
WEDNESDAY: 10:00 - 16:00
THURSDAY: 12:00 - 19:00
FRIDAY: 10:00 - 16:00
SATURDAY: 10:00 - 16:00

We are closed Bank Holiday Monday's

Naturally Raw Dog Food Limited  Company Number: 15193264 
Registered Office Address: Unit 39, Longs Industrial Estate, Englands Lane, Gorleston, Norfolk NR31 6NE  
Registered in England

©2018 by Naturally Raw Dog Food Limited

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